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instagram-engagement-mcp

MCP.Pizza Chef: Bob-lance

The Instagram Engagement MCP server provides structured access to Instagram engagement data, enabling analysis of post comments, demographic extraction, lead identification, and account comparison. It helps developers and marketers leverage Instagram metrics for targeted lead generation and audience insights within the Model Context Protocol framework.

Use This MCP server To

Analyze Instagram post comments for sentiment and themes Extract demographic insights from engaged Instagram users Identify potential leads from Instagram engagement patterns Compare engagement metrics across multiple Instagram accounts Generate lead lists based on Instagram audience interactions

README

Instagram Engagement MCP

npm version License: MIT smithery badge

An MCP server that provides tools for analyzing Instagram engagement metrics, extracting demographic insights, and identifying potential leads from Instagram posts and accounts.

Features

  • Analyze Post Comments: Extract sentiment, themes, and potential leads from comments on Instagram posts
  • Compare Accounts: Compare engagement metrics across different Instagram accounts
  • Extract Demographics: Get demographic insights from users engaged with a post or account
  • Identify Leads: Find potential leads based on engagement patterns and criteria
  • Generate Engagement Reports: Create comprehensive reports with actionable insights

Installation

Installing via Smithery

To install Instagram Engagement Analysis for Claude Desktop automatically via Smithery:

npx -y @smithery/cli install @Bob-lance/instagram-engagement-mcp --client claude

Option 1: Install from npm

npm install -g instagram-engagement-mcp

Option 2: Clone from GitHub

git clone https://github.com/Bob-lance/instagram-engagement-mcp.git
cd instagram-engagement-mcp
npm install

Setup

  1. Copy the .env.example file to .env and add your Instagram credentials:
    cp .env.example .env
  2. Edit the .env file with your Instagram username and password

Building from Source

If you cloned the repository, build the project:

npm run build

Configuration

Add the server to your MCP settings file:

{
  "mcpServers": {
    "instagram-engagement": {
      "command": "npx",
      "args": ["instagram-engagement-mcp"],
      "env": {
        "INSTAGRAM_USERNAME": "your_instagram_username",
        "INSTAGRAM_PASSWORD": "your_instagram_password"
      },
      "disabled": false,
      "autoApprove": []
    }
  }
}

If you cloned the repository instead of installing from npm, use:

{
  "mcpServers": {
    "instagram-engagement": {
      "command": "node",
      "args": ["/path/to/instagram-engagement-mcp/build/index.js"],
      "env": {
        "INSTAGRAM_USERNAME": "your_instagram_username",
        "INSTAGRAM_PASSWORD": "your_instagram_password"
      },
      "disabled": false,
      "autoApprove": []
    }
  }
}

Available Tools

analyze_post_comments

Analyze comments on an Instagram post to identify sentiment, themes, and potential leads.

Parameters:

  • postUrl (required): URL of the Instagram post to analyze
  • maxComments (optional): Maximum number of comments to analyze (default: 100)

compare_accounts

Compare engagement metrics across different Instagram accounts.

Parameters:

  • accounts (required): List of Instagram account handles to compare
  • metrics (optional): Metrics to compare (default: all)

extract_demographics

Extract demographic insights from users engaged with a post or account.

Parameters:

  • accountOrPostUrl (required): Instagram account handle or post URL to analyze
  • sampleSize (optional): Number of users to sample for demographic analysis (default: 50)

identify_leads

Identify potential leads based on engagement patterns.

Parameters:

  • accountOrPostUrl (required): Instagram account handle or post URL to analyze
  • criteria (optional): Criteria for identifying leads

generate_engagement_report

Generate a comprehensive engagement report for an Instagram account.

Parameters:

  • account (required): Instagram account handle
  • startDate (optional): Start date for the report (YYYY-MM-DD)
  • endDate (optional): End date for the report (YYYY-MM-DD)

Notes

  • This server uses the Instagram Private API, which is not officially supported by Instagram
  • Use responsibly and in accordance with Instagram's terms of service
  • Be aware of rate limits to avoid being blocked by Instagram

instagram-engagement-mcp FAQ

How does the Instagram Engagement MCP server extract demographic data?
It analyzes user engagement patterns and metadata from Instagram posts and accounts to infer demographic insights.
Can this MCP server identify leads automatically?
Yes, it uses engagement criteria and patterns to find potential leads from Instagram interactions.
Is the Instagram Engagement MCP server limited to public Instagram data?
Typically, it works with publicly accessible Instagram posts and comments, respecting platform privacy policies.
How can I integrate this MCP server with other tools?
It exposes structured Instagram engagement data via MCP, allowing seamless integration with LLMs and other MCP clients.
Does this server support real-time Instagram engagement tracking?
It provides near real-time data extraction depending on Instagram API limits and update frequency.
What kind of engagement metrics does it compare across accounts?
Metrics include likes, comments, follower growth, and sentiment analysis of comments.
Is the Instagram Engagement MCP server open source?
Yes, it is MIT licensed and available on GitHub and npm.
Can this MCP server help improve Instagram marketing strategies?
Yes, by providing detailed engagement and demographic insights, it supports data-driven marketing decisions.